Separate Activity · RWA Society Outreach
RWA Activity — Bhubaneswar
Beyond public-park camps, the Tata 1mg LAB initiative extends into residential communities through Resident Welfare Association (RWA) partnerships — bringing preventive diagnostics directly to society residents. The track opened with Panchmukhi Green, Bhubaneswar on 22 August 2026.
Societies Covered
1
1 city
Tests Conducted
24
14 paid · 10 free
Revenue
₹12,500
₹13k
Avg. Revenue / Camp
₹12,500
Per society session
Avg. Revenue / Test
₹521
58.3% paid conversion
Yield insight
Society camps deliver 3.9× the revenue of an average park camp
A gated-community audience converts strongly to paid diagnostics — RWA sessions average ₹12,500 per camp versus ₹3,233 across 102 park-camp sessions, making this a high-value expansion channel.
Camp Photos
On-ground moments from RWA society sessions
POD deck and on-ground photos will be attached here once shared by the field team.
RWA Camp Detail
Every society session with date, resident test mix and revenue
| Date | Day | City | RWA Society | Paid | Free | Total | Revenue |
|---|---|---|---|---|---|---|---|
| 22 Aug 2026 | Saturday | Bhubaneswar | Panchmukhi Green | 14 | 10 | 24 | ₹12,500 |
| Total | 14 | 10 | 24 | ₹12,500 |
RWA society camps are tracked separately and are not included in the public-park weekend aggregates.